What’s hotter than the weather in August? Customer wins.
Gathering and telling the stories of your customer wins is one of the most cost-effective, powerful ways to get the word out to prospects and give you instant credibility.
At BumbleBee, we’ve always been big believers in the power of customer wins, and today, they’re easier and less expensive to create than ever before.
COST EFFECTIVE Gone are the days when you had to spend $20K for a video. We use online conferencing technology and even iPhones to gather interviews.
Sure, you might do a big bang production for an ad or corporate video, but you’ll get more mileage from a simple customer interview recorded on an iPhone and streamed over social media.
GOOD FOR BOTH LARGE AND SMALL COMPANIES You don’t have to be a large company to gather and publicize your wins. We’ve created successful programs for all sizes of companies, and the low cost factor makes it accessible for everyone.
TAKES MORE TIME THAN MONEY In this blog post from 2016, we outline some of the elements of a successful customer win program, but being focused and consistent are key.
That’s because salespeople are the gatekeepers to the great customer stories, and salespeople are busy. Your best salespeople are always looking ahead for that next great win, and getting them to spend a few minutes talking about a past win takes a bit of persistence. You need to have someone accountable for reaching out and following up for as long as it takes to get the story.
Need some help heating things up with your customer win program?
Contact me at: firstname.lastname@example.org